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What is an Analytics Pipeline?


The series of systems that move event data from your product to the tools where it is analysed: SDK or HTTP call, event collector (e.g. Segment, RudderStack), data warehouse (e.g. BigQuery, Snowflake), and BI tool or analytics platform. Each step in the pipeline is an opportunity for data to be dropped, transformed, or corrupted - which is why schema validation at the collection stage matters.

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