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Guides and best practices for analytics teams
Duplicate events, broken properties, no naming convention - the signs your analytics data is ungoverned. A practical Define-Validate-Monitor framework to fix it.
Most tracking plans fail within months: spreadsheets go stale, no one owns them, and nothing is enforced. Here's how to build one that holds up.
Ask five engineers how to name the same event and you'll get five incompatible answers. Here's the convention system that actually holds up across platforms, team sizes, and time.
Analytics data degrades without a shared definition of what's being tracked. A tracking plan fixes that - here's what it is, what goes in it, and why spreadsheets always fail.