Skip to main content

What is a Clickstream Data?


A chronological record of every action a user takes in a digital product - clicks, page views, searches, scrolls - captured as a stream of events. Clickstream data is the raw material for understanding user journeys and product engagement. In practice, raw clickstream data is rarely used directly; it is filtered, aggregated, and enriched into the metrics and funnels teams actually work with.

Put these concepts into practice with Ordaze.

Try Ordaze free