What is a Funnel Analysis?
A technique for measuring the percentage of users who complete each step in a defined sequence of events - for example, from sign-up to first action to paid conversion. Funnel analysis depends entirely on the quality of the underlying events: if the events that define each step are missing, inconsistently named across platforms, or firing at the wrong time, funnel metrics will be wrong. Accurate event schemas are a prerequisite for reliable funnel analysis.
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