What is a Product Analytics?
The practice of using event data to understand how users interact with a product - to measure engagement, identify friction, improve retention, and guide product decisions. Product analytics tools (Amplitude, Mixpanel, PostHog, and others) provide the querying and visualisation layer on top of raw event data. The insights these tools can produce are only as accurate as the event data fed into them, which is why event quality and governance matter.
Related terms
Put these concepts into practice with Ordaze.
Try Ordaze free